Color       +   Aroma         +   Taste         =   Palate

Color + Aroma + Taste

= Palate


Six years ago, we decided to take a deep dive into palate and explore the importance of each characteristic of the palate experience. To us, as blenders, we have always defined palate as color, aroma and taste, always looking to balance and optimize each element to create an exceptional tea drinking experience.

Every cup of tea is a piece of art, balancing each element to serve an uncompromising palate experience. Crafted through decades of exploration, innovation, and experimentation.

START EXPLORING THE FILMS

Color

We create through color to evoke mood

THE FILM EXPLORATION

The average human attention span has fallen to eight seconds. With such a competitive landscape, brands must connect and convey their message almost instantaneously.

THE LEARNINGS
& MANIFESTATION

Fascinated by color's potential to excite and delight, we explored the detail of color selection and the large impact it can have on how we drink tea.

Through these learnings, we created our Signature Tea bags with the colors that evoke and amplify the mood of each blend.

SIGNATURE TEABAGS | GREEN
SIGNATURE TEABAGS | oolong
SIGNATURE TEABAGS | black
SIGNATURE TEABAGS | BLACK
SIGNATURE TEABAGS | HERBAL
SIGNATURE TEABAGS | HERBAL
SIGNATURE TEABAGS | herbal
SIGNATURE TEABAGS | HERBAL
SIGNATURE TEABAGS | HERBAL
SIGNATURE TEABAGS | BLACK
SIGNATURE TEABAGS | ASSORTED
SIGNATURE TEABAGS | GREEN
SIGNATURE TEABAGS | oolong
SIGNATURE TEABAGS | black
SIGNATURE TEABAGS | BLACK
SIGNATURE TEABAGS | HERBAL
SIGNATURE TEABAGS | HERBAL
SIGNATURE TEABAGS | herbal
SIGNATURE TEABAGS | HERBAL
SIGNATURE TEABAGS | HERBAL
SIGNATURE TEABAGS | BLACK

Aroma

We create through smell to appreciate the finer details

THE FILM EXPLORATION

Blending experiences from scent-branding experts, artists, Microsoft Design, TEALEAVES, and language creators from Game of Thrones, Pantone, and musicology. Sharing their experience – to bring about an appreciation and understanding for the detail of Aroma and its impact on the human condition.

THE LEARNINGS
& MANIFESTATION

Communicating through aroma allowed us to convey language in an inclusive way beyond the traditional methods of connection.

Through these learnings, we created our Classic Compostable Tea Bags with inclusive packaging through a universal language of aroma.

classic TEABAGS | green
classic TEABAGS | green
classic TEABAGS | green
classic TEABAGS | black
classic TEABAGS | black
classic TEABAGS | black
classic TEABAGS | herbal
classic TEABAGS | herbal
classic TEABAGS | HERBAL
classic TEABAGS | herbal
classic TEABAGS | green
classic TEABAGS | green
classic TEABAGS | green
classic TEABAGS | black
classic TEABAGS | black
classic TEABAGS | black
classic TEABAGS | herbal
classic TEABAGS | herbal
classic TEABAGS | HERBAL
classic TEABAGS | herbal
classic TEABAGS | assorted

Taste

We create through taste to discover the diversity of flavors

THE FILM EXPLORATION

Exploring how we can be empowered – to make conscious choices, where there is wellness for us and wellness for the planet.

THE LEARNINGS
& MANIFESTATION

Through our pursuits of creating an unmatched taste, we discovered the role we play as tastemakers to redefine what eating and living ‘in good taste’ truly means

Through these learnings, we created our Botanical Powders through thoughtful selection of ingredients that are good for you and our planet.

BOTANICAL POWDERS | HERBAL
BOTANICAL POWDERS | HERBAL
BOTANICAL POWDERS | HERBAL
botanical powder | herbal
botanical powder | herbal
botanical powder | herbal

Each journey through the senses led to an extraordinary cup of tea and ignited our purpose to the planet.

Learn More


OUR SUSTAINABILITY MANIFESTO