Creating the Universal Language for Aroma
Why is it so difficult to articulate what we are smelling?
The Art: Right Brain
“Aroma is a powerful trigger of memory; a brief whiff can create vivid, potent images in our mind, associated with a confluence of recollections.” - Lana Sutherland | CEO, TEALEAVES
Exploring the relationship between aroma and mood, each blend is crafted in homage to a unique scent memory. The mood of Health & Well-being is Enlivened.
The Science: Left Brain
Utilizing headspace gas chromatography to index scent molecules in our blends, and applying Microsoft's Principles of Inclusive Design to create codified data visualization, we created the first iteration of the Language of Aroma.
Discover our right and left-brained approach to articulate this ever elusive sense: LanguageOfAroma.com
When looking to make changes in our packaging, we deeply examined innovative leaders in this field. NatureFlex, a backyard compostable renewable material, was selected to transition out our plastic packaging. Made of Forestry Stewardship Council (FSC)-certified birch and eucalyptus wood pulp, NatureFlex is an industry-leading innovation in sustainable tea packaging. The NatureFlex envelopes reduce plastic waste, while safeguarding the quality and delicate complexity of the tea leaves themselves. Compared to an estimated 100 to 500 years for petroleum-based plastics, the envelopes will take up to 6 months to break-down in garden compost.